The Vinfluencer Playbook | $375
Your DIY strategy
If your social media presence could use more structure—but your team isn’t ready to outsource just yet—the Vinfluencer Playbook is your go-to guide. Designed for wineries who want to build consistency and elevate their storytelling, this customized PDF offers clear, strategic direction you can implement right away.
What’s included:
- Three custom content themes, each designed as a reusable series aligned with your wine offerings, on-site experience, and brand identity.
- Content format suggestions for reels, static posts, and carousels across whatever platforms you use.
- Standardized hashtags tailored to your brand and region.
Whether you’re working with part-time staff or a marketing coordinator who just needs a little more direction, the Playbook helps ensure your posts reflect your tasting room experience—and not just what everyone else is doing online.
Ideal for brands who already know the basics of posting content. If your team needs more hands-on help or you're starting from scratch, consider The Content Cellar.
The Content Cellar | $800
Copy and paste content
Perfect for wineries that want to take control of their social media—but need help knowing what to say and when—The Content Cellar delivers a plug-and-post strategy your team can use right away. Whether you’ve been inconsistent or just need stronger direction, this package sets you up with everything you need to create scroll-worthy content in-house.
What’s Included:
- One month of content (3–4 posts per week) including done-for-you captions, curated hashtags, and brand-specific visual direction.
- Creative strategy built around your wines, events, and promotions—your team captures the content, we guide the plan.
- Platform flexibility: Use the calendar on Instagram, Facebook, TikTok, or wherever your audience spends time.
Includes the Vinfluencer Playbook to give your team a foundation of evergreen themes and post ideas.